![]() ![]() Shelly saw a gap in the New Zealand market for the salon experience she offers at RDF. “I could make more profit, but then I wouldn’t love my job… I’ve worked in conveyer belt hairdressing salons before and I hated it. She is passionate about her trade and finds immense reward in making her clients feel good. Under Shelly’s management, RDF is now well-renown in Parnell with 5 star ratings on Google and Flossie. Firstly, rectifying the reputation of RDF from the previous owners, cash flow battles, and staffing qualms. Shelly is open about the uphill struggles she’s faced as a business owner. All of the products they use are natural and chemical free and have been tried and tested by the whole team. The five-strong team at Reine Des Fleurs Hair & Beauty (RDF) are passionate advocates for the Kevin Murphy and Eleven Haircare brands, and achieved their goal of becoming a paraben free salon last year. With her training and knowledge nurtured by the Aveda network, she knew she wanted to offer chemical free alternatives, not only for their clients but for the staff as well. Many salons shoo their clients in and out like a conveyer belt but Shelly wanted the salon experience to be a calm, relaxing, and comfortable place to visit. Meet Reine Des Fleurs Hair & Beauty, our latest Customer of the Week. When Shelly decided to take on the challenge of owning her own salon, she had a clear vision of what she wanted to bring to her community. ![]()
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